Spreading the Kawaii to Malaysians

What is the first thing that pops in your mind when you hear the word Japanese?

Kawaii (cute)!

That’s right, almost every cutesie thing that makes the Malaysian girls go insane is from Japan. Famous kawaii characters such as Hello Kitty, Maruchan, Pikachu, TarePanda and many more are no strangers in Malaysia. However, Kawaii does not limit to cute consumer goods, but beauty as well. The kawaii standard for beauty is big round eyes and flawless fair skin which not many people are born with it. However, since cuteness is the core motivation to the Japanese creative innovation, we all can now have this irresistible kawaii beauty through “Purikura”.

Purikura, a short Japanese pronunciation for print club which is also known as photo machine. The play is simple, you just need to go into the booth, strike your cutesie pose while the camera and lights do their wonders, then scribble your pictures with all the cute icons and letters, and then collect your photo printed on photo paper sticker. Your beauty is instantly transformed into Kawaii beauty in the photo.

Of course, every kawaii obsessed girl is familiar with purikura, however, it is not easy to spot purikura in Malaysia in the past years. We have heard this problem and are determined to solve this problem. We want to make sure all major shopping centers in Malaysia have at least one purikura accessible to everybody who wants to be kawaii.

Today, we have installed 58 units purikura in all around Malaysia and still counting.

Here are some of the many locations:

Setia City Mall, Shah Alam.

Bukit Tinggi, Klang.

Bukit Tinggi Cinema, Klang.

Taman Equine, Seri Kembangan.

Wangsa Walk, Wangsa Maju.

AU2, Setiawangsa.

Mid Valley, Kuala Lumpur.

MetroPrima, Kepong.

And there are many more locations but unfortunately we can’t fit them all in here.

We want to make sure all of you in Malaysia have the place close to you to unleash your kawaii-ness, therefore we are working hard to put more purikura in more locations.

Kawaii is not limiting to girls, it’s for all peace loving people regardless of age, gender, race, religion culture etc (hey, that sounds like you, Malaysians!). So let’s spread the Kawaii in Malaysia today!